STRATEGIC MANAGEMENT IN HIGHER EDUCATION: FACTORS FOR ENHANCING COMPETITIVENESS IN A KNOWLEDGE-BASED ECONOMY

Abstract

This article explores the key factors that influence strategic management and enhance competitiveness in higher education institutions. In a context of globalization, a shift to a knowledge-based economy, and evolving labour market demands, universities must be flexible and adaptive. The study highlights internal factors, including faculty qualifications, curriculum quality, infrastructure, and management efficiency, as well as external factors such as state policies, labour market needs, international rankings, and global trends. Innovation and digital transformation—through research, industry integration, e-learning, artificial intelligence, and Big Data—are identified as critical drivers of competitiveness. The findings show that effective strategic management, combining internal resources, external analysis, and innovative practices, is essential for sustainable development, higher educational quality, and strengthened global positioning.