PROBLEMS RELATED TO THE DEVELOPMENT OF RETAIL BANKING SERVICES AND WAYS TO OVERCOME THEM

Abstract

One of the priority areas of development of the modern banking system is to expand the customer base, improve the quality of services and accelerate the digital transformation of financial services, in particular, retail banking (retail) products. Increased competition in global financial markets, the widespread introduction of technological innovations and changes in consumer habits in using financial services require banks not only to offer new types of services, but also to improve existing ones. In this context, the quality and types of financial services provided to individuals directly affect not only the increase in the number of customers, but also the expansion of banks' sources of income and their competitiveness.