NEW APPROACHES TO STRATEGIC MANAGEMENT IN ENTERPRISES DURING THE PROCESS OF DIGITAL TRANSFORMATION

Abstract

Digital transformation has emerged as the primary engine of economic expansion, innovation, and competitiveness in the twenty-first century. Since clients, partners, and staff depend more and more on mobile platforms, artificial intelligence, cloud computing, and big data, businesses today cannot thrive without implementing new technology. For strategic management to be viable in the digital age, businesses must reconsider conventional methods and create new governance models. More than 65% of the world's GDP is being digitalized, according to recent estimates, and digital platforms are becoming increasingly important in business (World Bank, 2023). Nearly 70% of businesses will have implemented cloud-based solutions for their core business operations by 2025, according to the International Data Corporation (IDC), signaling a significant change in strategic management.